Privacy Policy — US
Last updated: November 2, 2026
This Privacy Policy describes how VANTAGE47 LIMITED, trading as Comfi (“we”, “us” or “our”), collects, uses and shares personal information when you visit the US storefront at comfishop.com, place an order or contact us.
1. Information we collect
Information you provide may include your name, email address, telephone number, shipping and billing addresses, order details and correspondence with our support team. Payment information is handled by our payment providers; we do not store your full payment-card details.
We also collect information about use of the website, including IP address, browser and device information, cookie identifiers, pages viewed, referring links and shopping events such as adding a product to your cart or beginning checkout.
2. How we use information
- Process payments, fulfil orders, arrange delivery and provide order updates.
- Respond to questions, returns and warranty requests.
- Operate, secure and improve our website and screen for fraud.
- Understand website activity and measure advertising performance.
- Provide marketing where permitted and comply with applicable legal obligations.
3. Sharing information
We use Shopify to operate our store. We share information as needed with payment providers, fulfilment and delivery partners, support providers and other service providers involved in operating the store. Shipping details may be shared with our manufacturing and fulfilment partners to arrange delivery.
We use Meta and Google advertising and measurement integrations. These tools may receive website and shopping-event information, cookie or device identifiers, and customer information used to match events and measure advertising. Their processing is also governed by their own privacy notices. Sharing for advertising can be treated as a “sale”, “sharing” or targeted advertising under some US state privacy laws.
We may also disclose information when required by law, to respond to lawful requests or to protect our rights and the security of the service.
4. Cookies and privacy choices
Cookies and similar technologies support essential store functions, preferences, analytics and advertising. Available consent and opt-out choices can depend on your location.
Visit Your Privacy Choices for information and available controls relating to sale, sharing or targeted advertising. That page also explains how Global Privacy Control signals are handled where applicable. You can manage cookies through your browser, although blocking essential cookies may affect store functions. Cookie-based choices may need to be made again when you change browser or device or clear cookies.
You can unsubscribe from marketing emails using the link in the email. Order and service messages may still be sent.
5. Privacy rights
Depending on your state of residence, the law that applies to us and any applicable exceptions, you may have rights to access or obtain a copy of personal information, correct inaccuracies, request deletion, or opt out of sale, sharing or targeted advertising. Where applicable, you may also appeal a decision about a privacy request. We will not unlawfully discriminate against you for exercising applicable privacy rights.
To make a request or appeal, email contact@comfishop.com. We may need to verify your identity or an authorised agent’s authority before fulfilling certain requests. Some information may be retained where required or permitted by law.
6. Retention and international processing
We retain information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, handling returns and warranties, maintaining required records, resolving disputes and complying with legal obligations. Retention depends on the type of information and the purpose for which it is used.
Our company address is in Hong Kong, and we use providers and partners in other countries. Your information may therefore be processed outside your country of residence.
7. Changes and contact
We may update this policy to reflect changes in our practices or applicable requirements. The date above identifies the latest version.
For privacy questions or requests, email contact@comfishop.com.
Company details
VANTAGE47 LIMITED
Registration: 81495393
Address: RM 5065, /F 5, YAU LEE
CENTRE, 45 HOI YUEN ROAD,
KWUN TONG
HONG KONG